Featured Projects
Skincare App
Streaming App
Reading App
About Me
I'm an emerging UI/UX Designer with roots in Jackson, Mississippi, and a childhood that unfolded across various corners of the US—big cities and small towns alike. Thanks to my nomadic upbringing, I've cultivated a remarkable open-mindedness.In my early years, I was captivated by art and the intricacies of human psychology. Growing older, my passion for technology took center stage. Being the artist I am, I seamlessly blended these elements, leading me to the world of UI/UX Design. Here, I can fuel my creativity, crafting remarkable experiences while making a meaningful social impact.
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I would love to chat :)
Want to chat? Shoot me an email
jadalawson38@gmail.com
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Role
UI/UX Designer
Timeline
Aug 2022 - Oct 2022
Problem Statement
35% of Americans say their skincare is compatible with their skin. What about the other 65% that has confusion around product selection? The skincare industry is plagued by consumer confusion and product choice overload. Elevia aims to address these issues by offering a solution that reduces the uncertainty surrounding skincare product selection.
Background
Hypothesis
A tool that provides personalized recommendations based on a user’s skin type and condition with advanced user data and skin analysis technology. This will enhance purchasing decisions and lead to greater skin satisfaction.
WHY?
With the increasing usage of social media, many people feel that they must attain their physical appearance more. Their face or skin is the first thing people notice when being viewed online, so they want great skin. However, finding the right products can be challenging and filled with uncertainty.
Buisness opportunities
This app would be the perfect tool to accompany skincare consultations or brand collaboration to create co-branded products recommended by Elevia. Also, it could be developed to sell educational content like skincare guides, video tutorials, or eBooks.
| User-Uncertainty | Geographical Barriers | Limited Product Choices |
|---|---|---|
| reduce the confusion of users | opens up opportunities in international markets | partnering will reduce the limitation of product choices available |
Research
I surveyed 5 people who are actively using skin care products
I interviewed 8 individuals aged 18 - 35 who are single or married with full time jobs and an active lifestyle that met the requirements above
I asked questions about:
Their lifestyle
Their skincare goals
Their satisfaction with finding skincare products
Their feelings about an app making those experiences easier
Insights
People have a busy schedule and don’t want to waste time
The people who cared about their appearance more, spent more time browsing for products
About half were working on bettering their skin
Half felt they wasted money on products that did not work
EMpathy map
Concept
information architecture
Sketches
Wireframes
Design - Key Moments
Elevia’s user-centric design empowers users as innovators. We prioritize creating meaningful moments in the app, rather than rigid ‘flows,’ to maintain an open and flexible interface.Here are some significant moments that were driven by research that are essential. We expect more as we continue to research and test.
Will It Work For Me?
Whether in store or at home, scanning the product will predict whether the product will be a sufficient match for your skin or not. This reduces the confusion while shopping.
First Time Learning About Skin
Someone using Elevia for the first time or consistently will want to know what products they should use.
Planning Ahead
Someone using the app will likely say, “I need to save this for later” or “I’ll come back for this product after I try the other one.”
Visual System
colors
Typography
illustrations
Testing
I conducted moderated usability testing, both in-person and remote.
I focused on using the scanner, saving a product, and buying a product. Below are some of the scenarios I prompted:
Let's say you find a product that you would like to try, but first you want to see if it’s a good match for your skin. How would you find that out?
Let’s say you’ve found a good product and now you want to buy it. What would you do?
Let’s say you’ve found a good product and now you want to buy it. What would you do?
Outcome
deliverables
Designed & prototyped screens illustrating the concept of a mobile app that transforms skincare with personalized recommendations including a scanner.
values
Elevia offers convenience and cost efficiency, this will give a positive experience to its users while transforming the skincare shopping landscape
| Empowerment | Simplicity | Innovation |
|---|---|---|
| We can empower consumers by providing them with the knowledge and tools to make informed skincare decisions | We’ll be making the skincare shopping process easy and accessible for all users | Think of the continuous innovation in technology that we can allow us to offer ground breaking solutions in the skincare industry |
Future Roadmap
future research
Elevia can improve its services and better understand the skincare industry with the help of AI, further research, trends & much more. Some things I would test are below:
I would like to know how you can keep track of how your skin improves?
How would AI recommend products based on pictures of your skin?
What about saving products that you find on other sites?
How would reaching out to dermatologists from the app work?
future research
As of right now, Elevia focuses on personalization and simplicity to redefine skincare shopping. With additional research and iteration future roles could play out as described below:
Localized Recommendations - How might the app give customized recommendations based on weather or air quality
Ingredient Analysis - How might vendors supply a feature that gives details about each ingredient as a warning for those with allergies or sensitive skin
Real-time Skin Analysis - How might new technology equip the scanner for real time skin analysis that shows if your skin has sun damage or if its too dry
Skincare Challenges - How might a user get access to a global skincare challenge that allows users to track their progress while trying out a new product
Also, here is the linked prototype for the application:
thanks for watching
Role
UI/UX Designer - Researcher
Timeline
November - December 2023
Problem Statement
Streamify faces the challenge of converting its free user base into paying subscribers while maintaining user engagement and profitability in a competitive streaming market
Background
Hypothesis
By adding clear prompts for premium subscriptions during sign-up and within the app, we expect more users to upgrade from the free version. This will boost revenue and engagement, meeting the preferences of tech-savvy 18-24-year-olds.
WHY
Streamify aims to revolutionize entertainment by providing a personalized and diverse streaming experience for tech-savvy users, making entertainment accessible and profitable.
business opportunities
Streamify's business opportunities lie in converting free users to subscribers with premium features, expanding content through collaborations, reaching global markets, capitalizing on ad revenue, and innovating with AI for better user engagement.
| Content Expansion | International Expansion | Ad Revenue |
|---|---|---|
| teaming up for diverse content, broadening reach | expanding worldwide by adapting content | using ads on the free tier to make more money |
Research
I surveyed 5 people who are actively using media apps
I interviewed 5 individuals aged 18-24 who are budget conscious, tech savvy, and whose media like music, movies, and books are a very important part of their lives
I asked questions about
Their lifestyle
Their streaming services
Their satisfaction and expectations with those services
Their reasoning for why they use media apps
Insights
" Streaming services these days are very fragmented, with smaller selections spread over more companies "
EMPATHY MAP
Concept
information architecture
sketches
Wireframes
Design - Key Moments
With Streamify, our user-centric design ethos empowers users as creators of innovation. We prioritize crafting meaningful experiences within the app, prioritizing flexibility over rigid 'flows.'These meticulously researched moments are crucial, and we anticipate further enhancements through continuous research and testing.
First time onboarding
Streamify's signup informs you upfront about services and prices, streamlining decisions and avoiding surprises.
Listening to media
Music listeners prompted to upgrade during specific app features, emphasizing the value of the upgrade.
Checking plan
Upgrade decisions are simplified - users see their plan details throughout the app.
Visual System
Colors
typography
illustrations
Testing
I conducted moderated usability testing, both in-person and remote.
I focused on using the scanner, saving a product, and buying a product. Below are some of the scenarios I prompted:
Let's say you find a movie that you want to watch but it's not available on your current media app. What do you do?
Let’s say you have a media app that has everything you want but you have to upgrade in-order to have unlimited access to everything. What would you do?
Let’s say you want to view everything that an app has to offer without committing to a subscription first. How would you do that?
Outcome
Deliverables
Streamify's transition journey with designed screens, prototypes, and data, highlighting strategic subscription prompts, feature upgrades, and user experience improvements.
Values
Delivering diverse content for wide appeal, transparent subscriptions, and licensing to build trust, and a commitment to top-notch quality, seamless experiences, and reliable streaming.
| Diversity | Transparency | Quality |
|---|---|---|
| Diverse content, wide user appeal | Clear, transparent subscriptions and content licensing build trust | Dedicated to top-notch content, seamless experiences, and reliable streaming |
Future Roadmap
future research
In the future I would like to increase Streamify’s growth, improve user experiences, and maintain its position in the streaming industry.
future use cases
As of right now, Streamify continues to focus on its users and their awesome experience. However, with additional research and interaction future roles could be as described below:
Interactive Content - Having live events, polls, or interactive storytelling for enhanced user engagement
Social - A social integration that has features for users to share, discuss, and discover content within their networks.
Streamify Specials - Being able to have unique Streamify - only content from partnering with studios or content creators
Education - Include educational or skill-based content alongside entertainment.
Also, here is the linked prototype for the application:
thanks for watching
Role
UI/UX Designer - Researcher
Timeline
Nov 12, 2023 - Nov 19, 2023
Design Sprint
I chose TinyTales because I believed I had the target audience near me. Which would help me come up with a good solution during the sprint.
Day 1 - Mapping and Flow
Problem Statement
Parents want a more time efficient way to browse books to read to their children.
Information Given
Reading to their children multiple times a week
Values family time
Wants their kids to enjoy reading
Wants to find enjoyable books for their children
User Flow
Day 2 - Secondary Research & Sketching
The secondary research was filled with searching for similar apps or websites that related to reading children stories online.
Features of the Apps/Websites:
Users have a buddy system that shares books with buddies
Users earn badges or rewards for completion that will give the experience of accomplishment
Accessible for all users with audio and videos available (sign language included)
Connects to public library
Users mostly needed a fast, simple, and stress free app that lets them find books without the hassle of not getting a refined search.
Sketching the Wireframes
I sketched the parts that currently seem significant to me before proceeding to the application design.
Day 3 - Decide and Create a Storyboard
We made a digital plan or story board to figure out our choices, see what we could make better, and decide how familiar we wanted to be with the design process. We also thought about changes to the initial sketch before starting the design and prototype phases.I’ve decided to prioritize the search action of the app since it is the most crucial aspect that needs to be fixed inorder to give the best, simplest experience.
Day 4 - Design and Prototyping
I didn’t want to reinvent the app, however, I reimagined the way it looked visually while being simple. I kept the same color but added variations of it. Also, finding books is much easier with the details at the bottom of the image.Images of the interfaces are below:
I spent three days going through the prototyping solo, because I was a team of one process solo. This included going through the brainstorming, implementing, branding, and deciding how I wanted to represent the app, all while managing the user experience.
I focused on making it simple. Why is it so basic?
To keep it from being overwhelming, I made the layout and visuals simple.
Home button is in the menu to eliminate x amount of buttons
Filtered search to make finding specific books easier
Favorite books to have suggestions or recommendations
To keep it straightforward, I wanted the user to open the app, find a book in good time, have the option to like it or read more, then close the app. For an easy experience, filtering the search will lessen users' search time.
Day 5 - User Testing and Conclusions
I remotely tested 4 users using the explorative and assessment method of testing.
The findings were looked at and fixed before making the final version and finishing the sprint.
I started my iterations after analyzing and researching ways to rightfully implement the users suggestions into the designs. Below is how I came up with the following.
Button position : After considering that most users feel more comfortable with the back button being on the left side of the screen I reevaluated and made a switch. At first it was challenging since I wanted to keep it simple without cluttering the top bar while also keeping the important navigation tools there.
Category : It was suggested that the age range should be added to the categories to make it easier to understand.
Visuals : I added pastel colors to give the app a pop of color. It was said by a user that the app looked boring yet simple. The colors I chose were engaging enough for children, yet not overwhelming for parents to look at.
Overall, testing the users during the design sprint was a great experience for me. I loved how it was fast and how I got great content from them. However, figuring out what to do with their suggestions took a bit of time since I had so little time. There was so much more I could have done but isn’t that the point of the design sprint? You can always add and create more later.
As day 5 came to an end after the process of sketching, researching, designing, and user testing. One is left with an end product that is workable. I have my own family and come from big families so I rightfully say how crucial it is to keep things easy and simple for families. It puts me in their shoes therefore making a reading app simple yet engaging was something I had to do well.
Also, here is the linked prototype for the application:
thanks for watching